News Release - September 24, 2007

COCOON CELLULOSE INSULATION RE-BRANDED AS GREENFIBER TO REFLECT NATURAL CONTENT, ECO-FRIENDLY BENEFITS-PACKAGING RE-DESIGN, WEB SITE LAUNCH SUPPORT NEW NAME

CHARLOTTE, N.C. — September 24, 2007 — US GreenFiber, LLC has announced it is re-branding Cocoon insulation, changing the name to GreenFiber to promote the natural fiber advantages of the company’s cellulose insulation. The company has re-designed its packaging and Web site to reflect the brand’s unique positioning in the marketplace.

“The name GreenFiber represents our product’s content and sustainability, and it offers a clear and immediate explanation of one of its key benefits,” said Harold Pinkston, director of marketing for US GreenFiber. “GreenFiber insulation is made of 85 percent recycled content, offering consumers and builders an environmentally-friendly option with the ease and convenience of blow-in insulation.”

With eco-friendly living becoming a fast-growing trend, GreenFiber offers an ideal sustainable component to building, renovation and re-insulation projects. By using recycled content in GreenFiber insulation, US GreenFiber diverts approximately 500,000 tons of paper product from landfills each year. Cellulose insulation also requires 10 times less energy to produce than mineral fibers such as fiberglass, and GreenFiber is produced in electric-driven mills. Insulation also reduces energy use and lowers heating and cooling bills, ultimately protecting the environment.

The new Web site and packaging were developed in conjunction with the name change to deliver consistent information and accurately portray both the sustainability message and GreenFiber’s features and benefits.

The packaging, which begins rolling out to retail this month, is white with a new GreenFiber logo and foliage icon. The former name Cocoon, under which US GreenFiber branded the insulation for the past nine years, remains on the packaging to aid consumers in the name transition. The packaging also educates consumers on R-values, which denote the insulation’s energy efficiency. With blow-in insulation, a user has the capability to control insulation to any desired thickness and meet any R-value.

Additionally, the new packaging continues to promote that, as a natural fiber, GreenFiber is fiberglass-free, itch-free and formaldehyde-free.

The new Web site, www.greenfiber.com, was developed with light colors, a clean, fresh design and easy navigation. Prominent call-outs direct consumers, builders, architects and retail partners to information specific to their building, design or DIY project needs.

Additionally, each Web page is marked with the company’s green-leaf icon that links to the company’s sustainability message.

“This is more than just a branding initiative,” said Pinkston. “This is a company-wide commitment, our quest, to leave the world a better place by conserving natural resources. It’s a message we’re taking to our employees, our customers and our communities, and we’re following a path that GreenFiber insulation fostered from its very inception.”

Established in 2000 and headquartered in Charlotte, N.C., US GreenFiber, LLC is the largest manufacturer of natural fiber insulation, fire and sound products. With 12 manufacturing plants located throughout the United States, GreenFiber products are sold to building supply retailers, manufactured housing builders and insulation contractors in the U.S. and Canada. For more information on US GreenFiber, call customer service at 800-228-0024 or visit www.greenfiber.com.